Blokes
Being responsible for the Marketing & design of Blokes, a popular restaurant and bar in the city-center of Groningen, It was my job to create a comprehensive brand image that included a new website, menu design, social media, merchandise, event promotion, and all visual assets. The goal was to create a modern, bold, and edgy brand with a touch of humor, which would resonate with the restaurant's target audience.
To achieve this, I developed a visually striking and cohesive visual identity that utilized bold typography, vivid imagery, and playful messaging across all digital and physical assets.
Additionally, I managed content creation and collaborated with different brands like Duvel, to offer guests a unique and memorable experience. A big part of my role included developing creative ideas and campaigns, like specialty beer tastings, concerts during Eurosonic, a Sunday brunch, themed new years eve parties, and takeaway cocktails to boost the business, especially during COVID.
As a result, the branding for Blokes successfully captured the essence of this hip, fun-loving place, resulting in a consistent and engaging brand experience across all touchpoints.
Food Menu
For their dinner menu, I designed a layout that was both visually appealing and easy to read, while reflecting the restaurant's style and identity.
Website design
The website design followed the same aesthetic, with a user-friendly interface that highlighted their menu items and events.
Lunch Menu
For the lunch menu, I created a similar but slightly different design that complemented the dinner menu, while adapting to the different items and prices.
Social Media
The social media management included creating content that was in line with the restaurant's brand image, engaging with followers, and monitoring the analytics to improve performance.
Photoshoot
Finally, for the photoshoot management, I coordinated with a photographer to capture the restaurant's ambiance, dishes, and staff, in a way that reflected their style and brand image. The result was a set of images that Blokes Groningen could use across their social media and website, reinforcing their brand identity.
Overall, the goal was to create a consistent brand image for Blokes Groningen, which was reflected in all the materials and platforms I worked on.
