Cocktailbar Fellas
Introducing the brand design for "Fellas", a clandestine speakeasy cocktail bar nestled in the heart of Groningen. Our challenge was to create a brand identity that would embody the bar's prohibition-era vibes, while also highlighting its signature cocktails and refined ambiance.
Concept
The project began by defining the speakeasy concept and establishing the main touchpoints in close collaboration with the owner and team. A logo was designed to encapsulate the essence of the bar. The logo features an art deco-inspired monogram in a gold color that conveys style and discretion, much like the bar itself.
Brand Image
To complement the logo and enhance the brand's overall aesthetic, a color palette and typography were curated. Muted colors such as gold and dark gray were chosen to add to the bar's mysterious and seductive ambiance. For typography, a vintage rounded font was selected to evoke the glamour of the 1920s and give the brand a vintage charm.
The brand design for "Fellas" effectively captures the clandestine atmosphere and refined elegance of the cocktail bar while highlighting its signature cocktails and unique ambiance.
