Integrated
Systems
Europe
Creative & Project Management
I had the privilege of leading the project for both the 2022 and 2023 ISE exhibitions, taking charge of all aspects regarding the creative concept, booth design, construction, content and campaign.
This included:
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Creating a concept for the look&feel of the booth
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Working closely with the booth construction company to create a visually appealing and impactful stand
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Developing eye-catching screen content that showcases INFiLED's innovations, creating an appealing, immersive experience, representing the brand
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Collaborating with partner companies such as Canon and Disguise to enhance their booths
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Managing and executing a comprehensive pre-show marketing campaign
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Securing widespread press coverage to increase visibility and exposure
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Managing logistics such as electricity, rigging, build-up, staffing and bar arrangements
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Organizing booth merchandise such as cups, business cards, name badges, pens, and gifts.
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Overseeing the shipment of products to the exhibition
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Securing widespread press coverage to increase visibility and exposure
ISE in Barcelona was a resounding success, attracting over 60,000 visitors from 155 countries.
Barcelona Showroom Open House
We organized a successful Showroom Open House Event for INFiLED after ISE in 2022 and 2023, featuring around 20 LED displays, live music and tapas.
It was my responsibility to managed the look&feel of the event, screen content and promotional campaign, which attracted 80 customers to the showroom each night.
The event was an opportunity for INFiLED to showcase their cutting-edge technology and engage with potential customers.
