360Bali & Balifood
Threesixtyguides is one of Bali's leading luxury travel guides, and Bali Food guides people to the island's best restaurants and beach clubs. At Threesixtyguides and its sister company, Bali Food, I was responsible for developing a fresh and modern visual identity for both brands.
In addition to creating an overall visual identity, my tasks included creating visual content at beach clubs and luxury hotels like Finns Beach Club, La Brisa, and Karma Kandara. This involved creating eye-catching photography and videos that showcased the unique features and experiences offered at each location, which was then used on both companies' social media platforms.
Rebranding
As Bali gained popularity as a trendy influencer destination, the company recognized the need to refresh its branding to stay relevant to its target audience. The owner of the company approached me with the task of creating new branding for both companies, with one key requirement being that the logos had to match.
To meet this challenge, I developed a comprehensive brand board, creating new logos and business cards that reflected the company's values and appealed to its target audience. The new branding was successfully implemented and had a measurable impact on sales, according to the owner's feedback
Social Media
As the manager for both the @360bali and @balifood accounts, I oversaw a range of tasks to support the company's social media presence.
The task included designing and maintaining a visually appealing Instagram feed, creating engaging visual content for the Instagram pages of clients, including luxury villas, beach clubs, restaurants, and spas, and crafting compelling captions and personal stories to accompany each post.
Social Media
To ensure the accounts were active and engaging, I posted twice a day on both accounts, as well as attended various parties and events to promote the company's services.
Through these efforts, the @360bali account grew from 35,000 to 80,000 followers during this time.
Web Design
The owner of the asked for a new, modern webdesign, incorporating the new visual identity of the brand, featuring more visual content. My goal was to create an interface that would be user-friendly and visually engaging, while showcasing Bali's beautiful destinations and experiences.
App Design
For the new app, I incorporated the company's fresh brand image and created a more modern design to enhance the user experience. By utilizing modern design elements and staying true to the new brand identity, client's expectations were exceeded.