XR & Virtual Production campaign
In September 2022, INFiLED launched a succesful campaign that aimed to promote XR and Virtual Production LED display technologies, a new technology for broadcast & film studios, replacing green screens for LED Displays. INFiLED is one of the market leaders in this new development, and wanted to create a campaign to show the company’s expertise, and explain the launch of a new product. As part of the campaign team, Anna Ferrer, Riki Hugas, and I jointly managed the project.
My responsibilities included leading the creative & design aspects of the campaign.
The campaign was highly successful, generating significant interest and awareness around XR and Virtual Production LED display technologies, and establishing INFiLED as a leader in the industry.
Concept
We began by creating a compelling campaign message, "Enhance Creativity." The message focuses on how these innovative technologies can help users unlock their creative potential. A visual concept was created, followed by a detailed brochure that provided information on the products and technology, including their applications and benefits.
Creation
To further engage audiences and explain the technology, a video was created that showcased the XR and Virtual Production LED displays in action. This video demonstrated how the technologies could be used to create immersive and interactive experiences, while also highlighting their technical capabilities and features.
Marketing Assets
To create a cohesive brand experience, a landing page and a range of marketing assets were developed that aligned with the campaign's message and visual identity. These assets included press releases, paid banners, and other promotional materials that were distributed across a range of online and offline channels.
IBC 2023 Amsterdam
As a key part of the campaign, the XR and Virtual Production LED display technologies were showcased at IBC 2022 in Amsterdam. IBC is the world's largest broadcast convention. The booth included a fully operational xR studio, to showcase the new technology. Organization of IBC in Amsterdam was one of my responsibilities.
Press & Awards
The campaign and product launch gained significant international press coverage, generating widespread attention and excitement for the new solution being promoted. The new innovative product was recognized for its potential, receiving a nomination for a technology award at the Inavation Award 2023 in Barcelona.
